Computervision Techcompany Cavea will be providing the parent company of Mad Lions with their AI-powered sponsorship analytics platform.

Copenhagen, Denmark -18.05.2021

OverActive Media (OverActive) is home to some of the world’s top esports franchises and is one of the few global esports organizations to own teams in the biggest franchised leagues.

Sponsorship accountability has become more important recently and an organization as ambitious as OverActive chose to move forward with automizing its data collection and reporting through Cavea’s AI-powered platform.

OverActive will be able to rely on automated reports for tournaments, streams, and social media tracking for their Spain based Team MAD Lions.

With the addition of the MAD Lions, the recent LEC 2021 spring split champions, three LEC teams are now part of Cavea’s client roster, a further step into a unified reporting standard for the European League of Legends scene.

“I am excited to have an Organization such as OverActive Media join our client roster, whose goals are in total alignment with our mission to facilitate the growth of advertising and sponsorship revenues in esports. By providing a digital solution focussed on game-dependent parameters, we enable the organization to manage, track, collect, and value marketing content data in all relevant channels.”

-Mircea Gabriel Eftemie, Co-founder & CEO, Cavea

“We are thrilled to be partnering with an organization like Cavea, as our MAD Lions brand continues to grow globally. In order to draw in more fans and partnerships, the growth of our business will depend on data-driven decisions, and the team at Cavea will help us do just that.”

-Jorge Schnura, Co-Founder & President, MAD Lions

About Cavea

Cavea is a Danish tech company servicing the growing demands of the esports market. Cavea is on a mission to help define the true value and worth of esports organizations and to standardize media valuation for both brands and esports entities by providing an AI-powered 360° solution, calculating media valuation, and combining automated content tracking across social media and streaming, with granular audience insights and game dependent

About OverActive Media

OverActive Media is a global esports and entertainment organization that combines franchised team ownership with audience engagement to connect with fans, franchise partners, and corporate sponsors around the world. In North America, OAM owns the Toronto Defiant of the Overwatch League (“OWL”) and the Toronto Ultra of the Call of Duty League (“CDL”). In Europe, OAM operates the Spain-based MAD Lions organization with teams in the League of Legends European Championship (“LEC”) and in Counter-Strike Global Offensive (“CSGO”). OverActive is a founding equity partner of B Site Inc. and a franchise holder in the Flashpoint CSGO league. OAM also owns a live events division, OAM LIVE. OverActive is headquartered in Toronto, Canada.


Monika Blum-Khayati

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